New look, renewed momentum for the outdoors

A refreshed look for a stronger national voice outdoors

The Outdoor Council of Australia (OCA) has refreshed its brand to reflect the energy, breadth and ambition of Australia’s outdoor industry.

The new look comes as OCA’s Board sets a stronger pace for federal advocacy and practical action. It reflects a clear direction: to bring the sector together, make its contribution more visible and help shape national decisions that affect how Australians learn, work and thrive outdoors.

Outdoor recreation, education and adventure contribute to healthier communities, skilled employment and meaningful connections with nature. Yet the issues that shape these opportunities—from access to outdoor places to workforce qualifications and safety—often cross state boundaries and government portfolios. They need a coordinated national voice.

OCA’s refreshed identity gives that voice a clearer presence. It signals an organisation ready to work closely with its members and partners, listen to the breadth of the industry and its sectors and turn shared priorities into action.

“Our refreshed brand reflects where OCA is heading,” said OCA Chair Lori Modde. “Our Board is focused on strengthening the industry’s voice at the federal level and building the relationships needed to achieve lasting outcomes. We want decision-makers to understand the value of the outdoors—and we want the people and organisations delivering that value to be part of the conversation.”

That work is already taking shape across several priorities. OCA is advocating for greater recognition of outdoor learning and active outdoor recreation, contributing to discussions about insurance, and working with the sector on fit-for-purpose qualifications and workforce pathways. OCA is also coordinating the next stage of the Australian Adventure Activity Standard and its Good Practice Guides, which provide a shared foundation for adventurous activities.

These priorities are connected. A capable workforce needs relevant training. Quality outdoor

experiences need appropriate access and sound guidance. And communities benefit when

governments recognise the outdoors in decisions about health, education, the environment and the economy.

The brand refresh is a marker of OCA’s next chapter. With its Board setting the pace and its members bringing knowledge from across Australia, OCA is focused on making the case for the outdoors where national decisions are made—and helping turn that case into meaningful progress.